Date: September 2022

Client Pure multipurpose solution

Brief: A young buzzing upstart company in Johannesburg gave me the brief to create a cohesive and visually appealing brand identity, including a logo, packaging design, and overall branding elements, for a new bleach product.

Application: I brought the brand vision to life by using the Adobe Creative Cloud suite of apps for the project, particularly Adobe Illustrator for the logo design, Adobe Photoshop for packaging design, and Adobe InDesign for branding elements.

The logo was the starting point for the product as it informed everything else that would follow, the idea was to utilise colours and natural elements that evoke freshness, cleanliness and trust.

Project: Pure multipurpose solution